- HD 1080
- Runtime: 86m.
- Status: Released
- 0
- Languages: en
- Country: United States of America
- Director: Robert Adetuyi
- Stars: Pras Michel, Ja Rule, Jason Statham, Vondie Curtis-Hall, Tamala Jones
- keywords: rap music, single parent, loss of loved one, rapper, socially deprived family, musical
- Production_studio: New Line Cinema, Paris Brothers, MadGuy Films
- Slogan: How you gonna win?
- The Turn It Up is featured in the top rankings of 2000
- #74 in Top Action Movies of 2000
- #76 in Top Crime Movies of 2000
Trying to bootstrap his way out of Brooklyn's mean streets is Diamond, a rap musician. With his long-time pal Gage acting as his manager, he's trying to lay down a demo tape with cut-rate studio time. To pay the bills, he and Gage run drugs for "Mr. B." Inside a week, Diamond's beloved mother dies suddenly, his father appears after an absence of 12 years and wants a relationship, and his girlfriend Kia tells him she's pregnant, asking him if he's ready to be a father. Gage steals $100,000 in a multiple-felony robbery so that Diamond can record a full album, not knowing it's Mr. B's money he's taken. B wants his money, Diamond wants his music, Tia wants an answer.